The Attention Economy is Decline, and The Trust Economy is Raise

Shuai Li
3 min readSep 2
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If you have ever used the Internet, I bet you must have read some of these clickbait titles once.

You occasionally find these titles → you think there may be some big things → and then you click it → you were forced to watch some ads → you read the article or watch the video → you find that the article/video is totally bullshit → you are annoyed, and leave a 4-letter word to the author — > but anyway, the author still earn some money from ads → the author decides to write more clickbait bullshit to earn more money → you find more bullshit in your timeline.

This is the dark side of the content creation system, or so-called attention economy.

These spam articles do not create any value for the Internet, but because of the nature of advertising, they do make a little money. This incentivizes more writers to create this garbage.

Fortunately, things are changing.

  • Platforms such as YouTube and Medium have noticed these issues, they updated their algorithm and partner programs to against BS.
  • Readers are becoming more smart. They will ignore the clickbait titles and read articles from authors they believe.

The attention economy worked for a long time, but it will not work in the future. If you want to have long-term success, you should build a believable relationship with your readers.

Here are things you should do or avoid.

Don’t use a clickbait title

Your title should be a one-sentence conclusion of your article. It should provide enough information for your readers, so they can make a decision: if they need to read it.

In this case, you may lose some views, but you will get some small credit from your reader.

Do not promote some extreme views

Shuai Li

An enthusiastic game player of Earth Online. My Newsletter: